BU’s First MicroMasters Programs Off to A Great Start

The two MicroMasters tracks announced in early 2017 by Digital Education Incubator (DEI) and the Questrom School of Business are off to a great start, showing stellar enrollment and completion rates.  Upon completion of either of these tracks, learners are offered the unique opportunity to apply for a 7-month Masters of Science in Digital Innovation. If a learner applies and is accepted to the MSDi program, their on-line MicroMasters courses will allow them to waive their initial on-campus introductory courses.

The first Digital Transformation Strategy course showed high levels of learner engagement and its verified enrollment rate was higher than the MOOC average on edX.org.

BU’s First MicroMasters Course: Digital Transformation Strategy
12,153 total enrollment
587 completed
284 completed and verified
A GLOBAL audience: only 16% from US

Digital Leadership Track

The first course in the Digital Leadership track is Digital Transformation Strategy, which recently relaunched, and is taught by N. Venkat Venkatraman, David J. McGrath Jr. professor in management at Boston University Questrom School of Business. In its first round, the course showed high levels of learner engagement and its verified enrollment rate was higher than the MOOC average on edX.org.

The course enrolled 12,153 learners, 587 of whom completed the course and 284 of whom completed the verified certificate for the course. Students came from all over the globe — only 16% lived in the U.S.

Said one learner from London, “The Digital Transformation Strategy course was a great experience that enabled me to get a new job and support my grandmother. Compared to a lot of other courses on edX this was the most challenging and really highlighted what successful digital strategy transformation looks like and how it is to be obtained. I enjoyed how the content was delivered, engaging with my classmates and the learning experience as a whole as it really changed my perspective on how I viewed digital transformation strategy.”

The course relaunched on October 10, 2017 with another 4,463 learners, 203 of whom are pursuing a verified certificate. Again, the population reflects the broad reach of interest in Boston University’s Questrom School of Business MicroMasters offerings.

“I’m pleased with the experiment,” Dr. Venkatraman remarked. “It has offered lessons for further innovations and experimentations as we reinvent business education at scale and reach.”

Digital Transformation Strategy is the first in the Digital Leadership 5-course Program announced early this year. The other courses in that Program are:

  • Platform Strategy for Business (started September 18, 2017; will be offered again on February 27, 2018)
  • Leading in the Digital Age (starts November 6, 2017)
  • Designing for Experimentation to Enhance Digital Innovation (starts January 31, 2018)
  • Business Analytics for Strategic Decision-Making (starts March 21, 2018)

The Digital Leadership track offers skills and perspectives to lead in today’s digital age, harnessing the power of digital technologies to drive business success.

Digital Product Management Track

A second track, Digital Product Management, offers essential tools and techniques to manage the development, launch and growth of digital products to advance one’s career as a product manager.

The first MicroMasters course in that track to launch was Product Management with Lean, Agile and system Design Thinking, which ran from July to October 2017 and will be offered again on January 9th.  Platform Strategy for Business also launched on September 18th.

Next in the lineup are Social Media Marketing and Leading in the Digital Age, both launching November 6, 2017.

Questrom & DEI Support for Course Creation

All instructors creating courses for the MicroMasters program get a lot of support from Questrom, from DEI, and the Digital Learning & Innovation team.

Said Christopher Sprague, the learning facilitator for Digital Transformation Strategy, “It was a pleasure to partner with the great team from DEI to understand how to deliver digital learning and fundamentally impact the way people can apply new technologies to transform businesses, industries and economies.  It took a team effort and the DEI team was great to work with. Well done.”

For information about launching a MicroMasters program, please contact dei@bu.edu.

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