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HomeONGOINGDigital Transformation Strategy

Digital Transformation Strategy

Course Description

Ambitious digital-driven startups are creating and cornering new markets in every sector. And yet, most legacy businesses continue to operate by old playbooks.

In this course, you will understand the three types of players that are shaping the new business landscape; the three phases of transformation that every firm will encounter on its journey to business reinvention; and the three winning moves that will ensure your business success along the way.

With current case studies and practical experience-based advice, learn how to rethink traditional business models from the outside in, assemble the right team for the journey ahead, and make bold strategic choices along the three phases of digital transformation.

This course will be taught by Professor Venkatraman from Questrom School of Business who has expertise at the intersection of business and digital strategies. Chances are that the company where you work now is engaging in some digital transformation activities and this course will provide you with skills and perspectives to play pivotal roles and guide your company.

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Course Instructor

Venkat Venkatraman

Professor Venkatraman is the David J. McGrath Jr. Professor in Management at Boston University Questrom School of Business.  He holds joint appointment in the Information Systems and Strategy & Innovation Departments.  He has previously taught at MIT Sloan School of Management and at London Business School. He has undergraduate in Mechanical Engineering from Indian Institute of Technology, Kharagpur, India and MBA from Indian Institute of Management, Calcutta (India) and PhD in Strategic Management from the University of Pittsburgh. His doctoral thesis was awarded the Best Dissertation from the Academy of Management and he is one of the most highly cited researchers in management according to Google Scholar.

Areas of Expertise:

  • Digital Business Strategy
  • Digitization of industries and companies
  • Organizational transformation & change
  • Networks and alliances

Major Works:

  • The Digital Matrix: New Rules for Business Transformation through Technology (LifeTree Media, 2017).

Connect:


Twitter: @NVenkatraman
Book webpage: thedigitalmatrixbook.com

Partners

edX is the education movement for restless learners. Together with our founding partners Harvard and MIT, we’ve brought together over 35 million learners, the majority of top-ranked universities in the world, and industry-leading companies onto one online learning platform that supports learners at every stage. And we’re not stopping there—as a global nonprofit, we’re relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location.

Projects

  • COMPLETED (24)
  • ONGOING (29)

Tags

Active Learning Digital Infrastructure Global Connection Lifelong Learning Mentoring & Advising MOOC Project-Based Learning

Course Information

  • Starts:Oct 10, 2017
  • Duration:6 weeks (Estimated 4-6 hours per week)
  • Register Here

About DL&I

Digital Learning & Innovation is available to help all Boston University faculty and academic leadership. Contact us at digital@bu.edu.

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