Product Manager is one of the hottest positions in the emerging digital economy. The Product Manager is essentially the “CEO” of a digital product. They understand and articulate needs; set up roadmaps, plan and coordinate the development process; champion and launch products and oversee the product life cycle. They are the implementers of ideas in digital business innovation.

In this Digital Product Management MicroMasters® program, you will gain hands on experience in:

• Creating product roadmaps
• Taking products from initial concept through user research, co-creation, and rapid prototyping
• Agile and lean management practices for creating software and digital products
• Social media and market testing methods
• Applying perspective from best practices in platform based strategies.

The MicroMasters® program certificates and MicroMasters® courses open other avenues of opportunity at Questrom School of Business. You can pursue our full-time Master of Science in Digital Innovation (MSDi) graduate degree program. Your MicroMasters® program certificate waives 25% of the degree requirement making this an exciting seven-month program. Or you may want to consider combining a MicroMasters® course with our Questrom Executive Leadership Center programs. It’s up to you! Find out more about opportunities through Questrom Digital.

Whether you plan to get a credential or apply for a Master’s program at Questrom, the MicroMasters® program in Digital Product Management helps you build profile and improve your skills to manage the development, launch and growth of digital products.

Product Management with Lean, Agile and System Design Thinking

Strategic Social Media Marketing

Platform Strategy for Business

Driving Digital Innovation through Experimentation

Business Analytics for Data-Driven Decision Making

Learning Objectives

• Understand the principles and processes for developing product roadmaps
• Tools and methods for generating and validating user needs, ideas, co-creation and mapping the findings into product and market requirements and positioning documents.
• Techniques for oversight of agile development, rapid prototyping, experimentation and risk management with object oriented development, data and analytics based tools sets.
• Techniques for planning, oversight and launch of products and software, including tracking and system level optimization of social media metrics.
• Life cycle management of products and services including versioning and pricing.
• Techniques for communicating and championing the product benefits to internal (C-Level Managers and sales teams) and external audiences (key customers).
• Understand the variations in the product management practices across different organizations and emergent digital markets.
• Alternative ways to drive digital business innovation in your company

What’s a MicroMasters® program?

A MicroMasters® program is a series of higher-level courses derived from Universities master’s programs and endorsed by companies for relevant job advancement and deeper learning in a specific subject area.  Students verifying, completing, and passing all courses in a MicroMasters® program receive an edX MicroMasters® program credential, which can count towards Master’s degree credit if the learner applies to the university offering the credential and is accepted.

MicroMasters® program offerings allow learners to demonstrate capacity and mastery of material for a given career area, and enable edX partners to showcase the educational offerings of their institutions as well as viewing the capabilities and drive of potential student applicants to on-campus programs.