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HomeONGOINGPlatform Strategy for Business

Platform Strategy for Business

Course Description

Firms such as Apple, Alibaba, Facebook, SalesForce, Uber and Yelp operate as platform ecosystems that match buyers and sellers, gain value and market share from network effects, and harness their users to innovate.

This course teaches you how to convert products to platforms and how to generate platform innovation. You will learn how to negotiate platform startup, convert existing businesses, and make vital decisions on issues of openness, cannibalization, and competition.

You will discover how to apply concepts from two sided networks, information asymmetry, pricing, intellectual property, and game theory to real problems.

This course is taught by the instructor who literally wrote the book on this topic, “Platform Revolution: How Networked Markets Are Transforming the Economy—and How to Make Them Work for You.”

Click here to register

Course Instructor

Marshall Van Alstyne

Marshall is Professor of Information Systems and Chair of Information Systems at Boston University Questrom School of Business. He holds a B.A. in Computer Science from Yale University, a M.S. in Management and a PhD in Information Systems from MIT Sloan School.

Areas of Expertise:

  • Network business models
  • Information economics
  • Statistics

Major Works:

  • Platform Revolution: How Networked Markets Are Transforming the Economy—and How to Make Them Work for You. Parker, G., Van Alstyne, M., & Choudary, S. (2016)
  • Pipelines, Platforms & The New Rules of Strategy — Harvard Business Review (2016); Van Alstyne, Parker, Choudary
  • Two Sided Networks – A Theory of Information Product Design” Parker & Van Alstyne, Management Science 2005.

Connect:


Twitter: @InfoEcon

Partner

edX is the education movement for restless learners. Together with our founding partners Harvard and MIT, we’ve brought together over 35 million learners, the majority of top-ranked universities in the world, and industry-leading companies onto one online learning platform that supports learners at every stage. And we’re not stopping there—as a global nonprofit, we’re relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location.

Projects

  • COMPLETED (24)
  • ONGOING (29)

Tags

Active Learning Digital Infrastructure Global Connection Lifelong Learning Mentoring & Advising MOOC Project-Based Learning

Course Information

  • Starts:Sep 18, 2017
  • Duration:6 Weeks (Estimated 4-8 hours per week)
  • Register Here

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Digital Learning & Innovation is available to help all Boston University faculty and academic leadership. Contact us at digital@bu.edu.

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