Want to be the “CEO” of the digital product, but unsure which types of skillsets you may need? This course is for you.
Product management drives the implementation of business models in startups and digital enterprises. Learn about the key decisions, underlying tradeoffs, and implementation decisions needed for each phase of the product life and master business and organizational logic to ensure product success in the marketplace.
In this course, part of the Digital Product Management MicroMasters program, you will be introduced to frameworks for decision-making based on both economic and organizational considerations. These frameworks inform a rising product manager on how to:
(i) understand customer co-creation, needs and become “a champion” for user centric development in the digital technologies.
(ii) set up and manage specific work flows (e.g. either lean, agile or stage gate development tasks) that result in timely launch and upgrades of products.
(iii) take a data and metrics driven approach to make product life cycle decisions including pricing, versioning, maintenance, helpdesks and end of life.
(iv) shape the direction of the product based on experimentation and system design thinking by learning from product roadmaps, competitive considerations, and allied evolution of demand in digital markets.
Caveat: This is not a course on software development or architecture or on product marketing. The role of a product manager is to work with these functions effectively, such that the interests of a product (e.g. its profitability) and its customers are best served. Thus, the perspectives and skills covered in this course are integrative, and allied with decision-making, in their orientation.